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About Us

Managing Director Ishmael Ramalepe


Ishmo Records & production is an unusual but sustainable business model for a record label. The company has been founded by Ishmael Ramalepe. The business operates to promote several bands, all with the common element of improvisation.
The retail record industry is dominated by a few large corporations. These corporations control over 87% of the CD sales in this country. 8% of the sales are controlled by few record labels, a less commercial version of the large corporations. The remaining 5% is a Hodge podgy of record labels. Most labels take the shot gun approach to sales. They sign up lots of different bands and hope a few make it big. On the bands that are a commercial success, there are huge windfalls of profit to be made by the record corporations.
Ishmo Records & productions is a South Africa based record label. Ishmo Records & production has adopted the business philosophy that for long term sustainable growth it will be more successful for the label to sign up just a few bands and promote them equally than to sign up a bunch and hope one is a commercial success, enough to float the rest of the bands. This approach is quite appealing to a few bands. It provides the bands with the intimate and specialized focus of the label. The bands recognize that fact that this label will be working hard to promote just a few bands and that they will not be lost in the shuffle.
In order for this record label to succeed, a lot of sweat equity will be required will little to no revenue stream for the first year. For many businesses this is quite difficult to swallow. For Ishmo Records & production it helps that these realistic expectations have been established up front, and will not be an unwelcome future surprise. It will take a lot of work to pull this off, but with reasonable expectation up front and the right management to execute on the business model, it will happen.
Ishmo Records has been founded and is run by Ishmael Ramalepe a veteran of the music industry. Immediately after college, Ishmael worked on various production companies. And have seen the pros and corns of this industry. Ishmael started his own record label to record and release a studio CD and DVDs. Ishmael recognizes that this experience was not an earnest attempt to make a record label work. It was more of a novelty to have started a label and released his own production.
Ishmael began to consider something in the music industry because of his passion for music. Ishmael did research and developed a business model that could, in the long term, be sustainable by developing a local, exclusive record label. This was the beginning of Ishmo Records & Productions.
To become the premier local music label, based on CD/Dvd sales, Promotions, Video production, Graphic designs, Stage, Artist management. Sound hire, big screen hire.
Sign at least five groups within the first three years.
Reach profitability within three years.
Ishmo Records exists as a locally based record label whose mission is to promote local music groups. Increasing live appearances and record sales under the title IRP LOCAL PROUD TOUR.
Ishmo Records has been established to promote its bands and at the same time make a fair profit.
Choose promising bands to promote.
Do not sign up too many bands, otherwise the effectiveness of promotion will be diluted.
Work hard and have fun.